With the continuous development of the social economy, people's living standards are getting better and better, and the requirements for clothing are no longer satisfied with the protection of the cold, but are longing for more fashionable and personalized clothing.

In this context, clothing customization has gradually become a trend or a resurgence, because a long time ago, the existence of tailors also meant the existence of customization. Tailored according to the individual, and then customized by the tailor according to the size, different people have different practices, and then make personalized clothes according to personal ideas, which is similar to today's customization.

Contemporary custom clothing content includes three major sections: custom experience, custom strategy, and design mode.

The value orientation of customer experience For clothing customization, it is carried out around products and services at the same time. Generally, there are the following five types around the clothing product itself:

One is the customization of the decorative part of the clothing. Some customers require that the clothing they customize is in line with their own personality. In terms of decoration, such as lace, pockets, buttons, these parts are small, but a slight change to them will affect the whole process. The visual and aesthetic effects of a piece of clothing.

Second, in terms of fabrics, fabrics are the main material for making clothes. The texture, structural characteristics and styles of fabrics are different. Even if the clothes produced have the same appearance, their visual and aesthetic effects are completely different from the feeling of wearing them on the body. .

The third is the customization of clothing color and pattern selection.

The fourth is the style of clothing. The style is the most variable among the factors that make up clothing. Different types of clothing have different design methods, such as the difference between jeans and trousers.

The fifth is the size of the clothing. The customization of the size is based on the choice of standard forms and the customer's requirements for the personality of the clothing.

In the customization experience, the important components of clothing customization are the product itself, the space environment and the personnel. In addition to the customer experience around the product, it is also very important for customers to experience the value of their customized clothing in the customization process, and to identify with the service and attitude of the customer's space environment.

In-depth research is needed on customized strategies, strategic goals, consumer groups, etc., especially which type of culture, art and values ​​consumers prefer And artistic sense is in line with the preferences of consumer groups, so that their clothing gradually develops in the direction of branding, thereby attracting more customers and consumers.

The clothing customization design mode is composed of a strategic part and a tactical part. After selecting a specific consumer group in the early customization strategy, understand the different living habits and preferences of the consumer group to divide the market demand to meet the design positioning. Afterwards, the uniform positioning of clothing customization is carried out and customers are invited to experience it. Implementation and inspection are two parts of practice. From the refined design of the customization link, the standardized design under the overall planning, and the systematic design of the value chain, to create a high value-added customized clothing brand.

Custom clothing should be used as an integrated design, that is to say, all links in custom clothing design are effectively related, and the fabrics, processing technology, design ideas and sales of clothing should be considered under the same framework, and each link should be considered. The key node incorporates the consumer demand as a design language into the design framework, realizes the effective interaction between custom clothing design and consumers, and changes the one-way design mode under the general design concept, making it no longer a simple clothing The product has gradually become a clothing service design in the process of design.

Scientific progress and social development have made China's clothing customization industry increasingly tight, but it is inevitable that there are backwardness and problems in the development of contemporary Chinese clothing customization industry.

The article is organized from the Internet